Why does it make for better end results?
5 Best Practices for Delivering applications that inform, connect, and motivate end users
Data-driven apps have become a major growth engine for the worldwide software market. Analysts predict that smart computing software will become a $48 billion market and have proclaimed that we are in an era of data-driven marketing and sales. From personalized portals to wearable devices, data-driven apps are all around us.
Yet designing compelling data-driven experiences remain as much of an art as it is a science, especially for customer facing apps with both a large number of users and large data sets. Fortunately, an emerging set of design principles inspired by consumer devices provides guidelines for delivering apps that inform, connect, and motivate end users.
- Five best practices (with examples) for designing scalable and personalized apps
- Why data is a differentiator in customer facing apps
- Why big data and mobile adoption create new challenges for developers
- How the “small data” design philosophy drives focus and agility
- Suggestions for creating compelling, high-scale data-driven apps and solutions
Recognize How Data Impacts the Customer Journey
Understanding the customer journey and how to use it to deliver relevant data is a key business differentiator. Enabling customers to create a digital persona (such as managing their accounts, checking their usage, and personalizing their services) is a game changer.
Today’s consumers are smart, connected and demanding, so delivering a great customer experience requires responsiveness, personalization and portability. A good application will:
- Inform. Customers pay attention when they’re offered helpful and useful data. For example, a travel booking tool that analyzes historic data to advise customers on when to purchase travel.
- Connect. Data can build connections, especially when it meets customers at the right time. Data-driven apps and personalized experiences can connect users to brands. For example, an online shop that uses QR codes and a mobile app to blend advertising and online shopping.
- Motivate. The ultimate goal of data is to influence customer behavior. Together, data and context drive participation and engagement.
Article by Frank J. Wyatt – Thank you!